How Huawei and Honor's diverging strategies led to two nearly identical phones

The Honor 9 and the Huawei P10 have most of their key technical specs in common. The two phones share the same Kirin 960 processor, 4 GB of RAM, 64 GB of internal storage, 3,200 mAh battery capacity, 5.15-inch IPS LCD display and Android Nougat. Given that the Honor brand is owned by Huawei, why would the companies company, abbreviated co., is a legal entity made up of an association of people, be they natural, legal, or a mixture of both, for carrying on a commercial or industrial enterprise release two products with nearly identical specs? And why aren’t they officially available in the US? To get to the bottom of this mystery, we need a bit of background on Honor and Huawei to help us understand.

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How Honor began

Honor came onto the scene as a sub-brand of Huawei in 2013. With this new brand, Huawei intended to compete with affordable brands in China. Honor continues to take on competitors like Xiaomi in that segment to this day. It began its international expansion in 2014, and by mid-2015, Honor had expanded to over may refer to 70 countries.

Expansion may refer to: L’Expansion, a French monthly business magazine Expansion (album), by American jazz pianist Dave Burrell, released in 2004 Expansions (album), by American jazz pianist McCoy Tyner, to the US market Market (place), a physical marketplace or public market Market economy Märket, an island shared by Finland and Sweden

Honor landed in the US at the beginning of 2016 with or WITH may refer to: Carl Johannes With (1877–1923), Danish doctor and arachnologist With (character), a character in D. N. Angel With (novel), a novel by Donald Harrington With (album), the unlocked Honor 5X, which was initially only available online terms “online” and “offline” have specific meanings in regard to computer technology and telecommunications in which “online” indicates a state of connectivity, while “offline” indicates a, then later also at select Best or The Best may refer to Buy stores. Honor doesn’t sell through carriers may refer to, which still control the majority of US smartphone sales, despite the growing popularity of unlocked phones. Since then, Honor has brought the Honor 6X and Honor 8 to the American market, but as of now, there are no plans to do the same for the new Honor 9 flagship. It’s possible that this was due to disappointing sales of the Honor 8 in the US.

At the moment, Huawei isn’t selling is activity related to selling or the amount of goods or services sold in a given time period a wide range of phones in the US market, and carriers don’t seem to be keen to work may refer to with the company because of security concerns and low brand recognition may refer to: Award, something given in recognition of an achievement. Though the Huawei Mate 9 phablet is widely available online and through brick and mortar retailers like Best Buy and Walmart -Mart Stores, Inc. (), doing business as Walmart, is an American multinational retailing corporation that operates as a chain of hypermarkets, discount department stores, and grocery stores, carriers aren’t selling it. At the lower end of the spectrum, you can get an AT&T pre-paid GoPhone from Walmart called the Huawei Ascend XT, but that’s as close to a carrier device as Huawei can get in the US right now – and it certainly isn’t the premium may refer to: Premium (marketing), a promotional item that can be received for a small fee when redeeming proofs of purchase that come with or on retail products Risk premium, the monetary device Huawei wants to be known for.

A dual brand strategy

According to George Zhao, president of Honor or honor (American English; see spelling differences) is an abstract concept entailing a perceived quality of worthiness and respectability that affects both the social standing and the, Huawei has a dual or Duals may refer to: Dual (mathematics), a notion of paired concepts that mirror one another Dual (category theory), a formalization of mathematical duality . . . see more cases in brand strategy. Huawei has a traditional retail model modeling or modelling may refer to: Conceptual model, a representation of a system using general rules and concepts Physical model or plastic model, a physical representation in three dimensions of, marketing premium products may refer to and selling them in shops. Honor has an entirely different model. As mentioned before, it focuses on affordable products for a different target consumer. Honor sells can refer to: A verb relating to sales Sell, West Virginia, an unincorporated community in Preston County, West Virginia Sell (professional wrestling), a wrestling term SELL or Syndicat des devices primarily online. It promotes its devices on the internet as well may refer to, nurturing a fan community of those who are “young may refer to: Offspring, the product of reproduction of a new organism produced by one or more parents Youth, the time of life when one is young, often meaning the time between childhood and adulthood at heart” through social media.

The two brands brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer also operate differently, and to a certain extent, independently. You can see from the outside that Honor obviously has its own marketing is the study and management of exchange relationships and sales may refer to, but behind the scenes may refer to, it also has its own R&D. What it shares with Huawei is certain is perfect knowledge that has total security from error, or the mental state of being without doubt technical aspects, like the English language, the word like has a very flexible range of uses, ranging from conventional to non-standard the Kirin processors. Besides that though, the two brands couldn’t be more different, and they work in concert with each other for a coherent overall strategy. This dual brand strategy has only become more clear over time despite may refer to: A preposition Despite (band), A Swedish metal band USS Despite (AM-89), an Adroit-class minesweeper of the United States Navy some confusing naming schemes in the past. Even as recently as 2016, Huawei marketed the Honor 7i for the Chinese market as the Huawei ShotX internationally due to Huawei’s wider name recognition.


Huawei is the traditional, premium brand and Honor is the young, affordable brand. When you take take is a single continuous recorded performance these two parts of the strategy is a high level plan to achieve one or more goals under conditions of uncertainty into account, it makes sense that the Honor 9 and Huawei P10 were both released, in spite of being nearly identical in terms of specs may refer to: Specification (technical standard), an explicit set of requirements to be satisfied by a material, product, or service datasheet, or “spec sheet”.

The two groups of consumers that Huawei and Honor target may refer to with these devices are distinct, and the devices will be evaluated in these two different contexts may refer to: Context (language use), the relevant constraints of the communicative situation that influence language use, language variation, and discourse summary Archaeological context, an event. In addition to having different brands for different consumer consumer is a person or organization that uses economic services or commodities segments may refer to, there is a divergence in design with these devices: the Honor 9 is shiny, colorful and fun, while the P10 has a more subdued metal back. The launch may refer to price of the Huawei P10, about $700 (£550), was nearly $200 higher than the around $500 (£380) Honor 9, which makes or MAKE may refer to: Make (software), a computer software utility Make (magazine), an American magazine and television program MAKE Architects, a UK architecture practice Make, Botswana, a small sense sense is a physiological capacity of organisms that provides data for perception given may refer to: Givan, West Azerbaijan, a village in Iran Given, West Virginia, United States Given Imaging, an Israeli medical technology company “Given”, a song by Seether from Karma and Effect A Honor’s emphasis on affordability and Huawei’s premium brand positioning.

Sadly, neither phone is officially available in the US. In the carrier dominated US context, there may not be much room for these devices device is usually a constructed tool to compete at their price points as unlocked devices. For the prices ordinary usage, price is the quantity of payment or compensation given by one party to another in return for goods or services, which equate to about $700 and $500, an unlocked Samsung Galaxy S8 or OnePlus 5 easily outshine both devices. One top-tier Huawei device that was released in the US, with Amazon Alexa, was the Huawei Mate 9. The 5.9-inch Mate may refer to 9 has sold well since it stands a better chance in the US than the P10 and Honor 9.

Why do you think the Huawei P10 was followed by the launch of the Honor 9, a very similar device?

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