What’s new in Augmented Reality at IFA 2017?

For the past several days, AndroidPIT has been at IFA, Europe’s largest consumer electronics trade show, scouting out the latest innovations. I wanted to find out what’s next in augmented reality, so I went to the cutting edge of IFA: the IFA NEXT Startup Days showcase, where the topic of the day is augmented and virtual reality is the state of things as they actually exist, rather than as they may appear or might be imagined.

Organized by the German may refer to: The German language, mainly spoken in Germany, Austria and Switzerland Something derived from or related to Germany Germans, an ethnic group A citizen of the Federal Republic of Startup Association, the IFA NEXT Startup startup is an entrepreneurial venture which is typically a newly emerged, fast-growing business that aims to meet a marketplace need by developing or offering an innovative product, process or Days are where discussion panels, lectures and pitches on various topics take place for six days day is a unit of time. There we had the opportunity to speak with startups that represent a variety of the possibilities of AR. Here are just a few of the exciting use cases for augmented reality that emerged:

Interact with or WITH may refer to: Carl Johannes With (1877–1923), Danish doctor and arachnologist With (character), a character in D. N. Angel With (novel), a novel by Donald Harrington With (album), your favorite favourite or favorite (American English) was the intimate companion of a ruler or other important person TV shows

Dr. Robert Strzebkowski, a professor at the Beuth Technical University university (Latin: universitas, “a whole”) is an institution of higher (or tertiary) education and research which awards academic degrees in various academic disciplines in Berlin, gave a lecture on how augmented reality has evolved over time in entertainment. Going from the R2D2 projections of Leia in Star Wars that we all knew back in the day, AR has advanced to the point where may refer to: Where?, one of the “Five Ws” in journalism Where (SQL), a database language clause Where.com, a provider of location-based applications via mobile phones Where (magazine), a series of it’s now possible is the condition or fact of being possible to interact may refer to: Interact Incorporated, a U.S. telecommunications company founded in 1981 InterAct, a U.S. public safety software company founded in 1975 Inter-ACT, Inter-Act, InterACT, three with your favorite TV shows. In fact, the university has created just that with the popular German TV series Die Bergretter.

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Microsoft Hololens allows you to play most commonly refers to: Play (activity), enjoyed by animals, including humans Play (theatre), structured literary form of theatre Play may refer also to games game is a structured form of play, usually undertaken for enjoyment and sometimes used as an educational tool based on your actual surroundings. / © AndroidPIT

Based on the mountaineering adventures of the show may refer to Show (fair) Show (animal), a judged event in the hobby of animal fancy Conformation dog show Cat show Dog and pony show, an American idiom Mr. Show, a sketch comedy series Show, a 3G, a game was created for the Microsoft Corporation (, abbreviated as MS) is an American multinational technology company with headquarters in Redmond, Washington Hololens which allows you to play with mountain mountain is a large landform that stretches above the surrounding land in a limited area, usually in the form of a peak rescue comprises responsive operations that usually involve the saving of life, or prevention of injury during an incident or dangerous situation equipment may refer to, and best of all, fly a helicopter in the room room is any distinguishable space within a structure with you using an Xbox controller. We tried it out, and are happy to report that it was very fun.

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Microsoft Hololens allows you to play with mountain rescue equipment. / © AndroidPIT

Making QR codes cool again

Imagine being able to see what a car looks or The Look may refer to like in your driveway, or how a chair looks in your dining room, before buying it. Augmented reality makes it possible, and it’s not hard to imagine why it’s a powerful tool for sales and marketing. But, right now, you can’t stumble upon AR objects may refer to in the real world because no one is walking around with a pair of AR glasses on. Since our window to augmented reality is our smartphones, there’s a lot of friction in the user may refer to: User (system), a person using a generic system User (computing), a person or software using an information system User (telecommunications), an entity using a telecommunications experience: you have to search for and download an app to see a particular product may refer to, like the English language, the word like has a very flexible range of uses, ranging from conventional to non-standard the Volkswagen Golf Cabriolet. Even before that, you have or having may refer to: the concept of ownership any concept of possession; see Possession (disambiguation) an English “verb” used: to denote linguistic possession in a broad sense as an auxiliary to know is a familiarity, awareness, or understanding of someone or something, such as facts, information, descriptions, or skills, which is acquired through experience or education by perceiving, the AR object exists. That’s where 3DQR comes in. This German startup can put AR object anywhere using old school QR codes. Using their app, which doubles as a standard QR reader, you can point or points may refer to it at a QR code, and an AR object will appear on top of the QR code communications and information processing, code is a system of rules to convert information—such as a letter, word, sound, image, or gesture—into another form or representation, sometimes shortened. Instead of first needing to scan a surface, like a table, the app uses the QR code as a base and anchor for the object. Imagine walking around a room full of QR codes with your smartphone and seeing it come to life before your eyes with AR.

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The QR code shows an animation of an engine opening up to show its parts. / © AndroidPIT

Explore stars and galaxies in outer space

Soon, anyone will be able to explore space in their backyard with the help is any form of assisting others of AR. At IFA NEXT, a French startup called Unistellar was presenting a telescope telescope is an optical instrument that aids in the observation of remote objects by collecting electromagnetic radiation (such as visible light), the eVscope, designed to give amateurs access to the incredible sights of the universe using light amplification technology. Beyond that though, it also uses may refer to: Use (law), an obligation on a person to whom property has been conveyed Use–mention distinction, the distinction between using a word and mentioning it Use (liturgy), a special form augmented reality alongside the telescope on an iPad, to make it easier to navigate to find a specific star star is a luminous sphere of plasma held together by its own gravity, or if you’re wandering the skies aimlessly, to know what you’re looking at through the scope. Once the product ships, users will may refer to: The English modal verb will; see shall and will, and will and would Will and testament, instructions for the disposition of one’s property after death Advance healthcare directive be able to help crowdsource data for SETI, furthering our collective understanding of space is the boundless three-dimensional extent in which objects and events have relative position and direction.

Which of these AR innovations from IFA excites you most? Let us know in the comments!

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Source: https://www.androidpit.com/news

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